"You can't always get what you want..."Mick Jagger, 1969
Maybe you go with the agency that seems to have it all — the great portfolio, the blue chip clients, the hip offices. But will you get stuck with junior staffers doing all the work on your account?
Maybe you engage freelancers or consultants with fantastic experience and great skills. But you worry they don’t have the bandwidth to execute on bigger, more complex projects.
Or maybe you don’t. Maybe you’re not happy with any of the creatives, strategists and account executives parading through your conference room these days.
There has to be a better way. A way to engage a group of talented individuals to do great work together — without the overhead of a traditional agency, with the assurance that what you see during the pitch is what you’ll get day-to-day.
Movie studios do it. Superheroes do it. Even rock bands do it. Why not developers, designers and marketers?
LOFT is six partners with expertise in design, marketing, web development, technology and more — more than a century of collective experience. We share a common set of beliefs about our work and our professional relationships. LOFT is the manifestation of those beliefs.
- That work worth doing is worth doing well. Great work is inspired, but it is also engineered. It starts, and ends, with a focus on results and a clear strategy.
- The whole can be greater than the sum of the parts. We construct our client teams from the start to deliver what you need — the right people with the right talents working together seamlessly.
- Attitude reveals character. We take our work seriously, but not ourselves (come to one of our partners’ meetings and you’d see this up close). We want to work with clients who feel the same way, whose actions match their words.
- Relationships fuel success. Collaboration is how all good work gets done. True collaboration requires mutual respect and trust.
You won’t see our pictures in Entertainment Weekly, we don’t have capes and our musical skills fall far short of rock star status.
But we know how to code. How to design. How to write.
We know how to reinvent brands, take products to market, revitalize businesses.
We know how to deliver something better. Something different. Maybe something you need.